Creative iMedia

Subject: Creative iMedia
Syllabus Number: OCR J807/ J817
Teacher who leads the subject: Mr D Tunthuwa

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Creative iMedia 2022

Why Study Creative iMedia?

Creative and Digital Media plays an important part in many areas of our everyday lives and is also an important part of the UK economy. There is a demand from employers for an increasingly skilled and technically literate workforce as more and more media products are produced digitally. Creative iMedia provides you with specific and transferable skills and a solid foundation in understanding and applying this subject, whether it is in employment or higher education.

Outline of Syllabus Content

Unit R093: Creative iMedia in the media industry paper. This is assessed by taking an exam. In this unit you will learn about the media industry, digital media products, how they are planned, and the media codes which are used to convey meaning, create impact and engage audiences. 

Unit R094: Visual identity and digital graphics. This is assessed by completing a set assignment. In this unit you will learn to how to develop visual identities for clients and use the concepts of graphic design to create original digital graphics to engage target audiences.

There are 5 optional units to choose from. Each optional unit has the same structure to your learning, but the conventions and practical skills are tailored to the media product being studied. Students select one.

  • Unit R095: Characters and comics
  • Unit R096: Animation and audio
  • Unit R097: Interactive digital media
  • Unit R098: Visual imaging
  • Unit R099: Digital games

Assessment

R093: Creative iMedia in the media industry – 1Hour 30 minutes written exam, 70 marks
R094: Visual identity and digital graphics - Coursework assessed in school moderated by OCR – Approx. 10-12 hours, 50 marks.
Students select one of the 5 optional units - Coursework assessed in school moderated by OCR – Approx. 10-12 hours, 70 marks.

Additional information is available on the Curriculum Overview section of the website - click here