Media Studies at Bishop Luffa is a dynamic, contemporary and challenging subject which is relevant to and popular with pupils. Many learners are already gifted filmmakers and content creators who are savvy with digital technology in a globalised world, so this subject has something for everyone.
Media Studies at GCSE establishes the following Key Concepts which underpin all of our textual analysis and practical work:
- MEDIA LANGUAGE looks at how media texts are constructed. Pupils learn a wide glossary of terms related to layout, design, framing, editing, denotations and connotations
- AUDIENCES look at the demographics and psychographics of media consumers and considers factors that impact upon media texts such as age, class, gender, race and income
- INDUSTRY investigates the mainstream and niche conglomerates and institutions which dominate our culture such as Disney, News Corp, Sony, Netflix and Nintendo. Here, we look at concepts such as horizontal and vertical integration and how institutions distribute and exhibit their products
- REPRESENTATION looks at how people, places and groups are depicted in the media. We analyse portrayals of race, gender, sexuality and class and consider how these representations create stereotypes and shape our understanding of the world
- CONTEXT: With all the products we study, we consider the political, economic, historic and social context within which the text first appeared
A range of important issues are covered through a variety of exciting set texts: race and feminism in magazines; class and gender in film marketing; social interaction and digital technology in video games; prejudice and politics in newspapers; representation on the radio to name a few. Set products include GQ and Pride magazines, Pharrel’s Freedom music video, Pokemon Go!, the This Girl Can campaign, The Sun and The Guardian newspapers, Friends, The IT Crowd, The Archers, Taylor Swift’s Bad Blood video, James Bond Spectre and more. Pupils will also get the chance to study their own media products from these formats.
30% of the course is assessed through Non Examination Assessments. Pupils are required to plan, research, pitch and create a media product in the medium of their choice (music video; film marketing; moving image sequence; magazine; online) using our industry-standard software: Final Cut in our exclusive Apple Mac Suite or our Adobe 2018 suite including Premiere, Photoshop and In Design.
The A-Level course runs on seamlessly from the GCSE, though the key concepts are reiterated in the first half term of Year 12 and applied more rigorously through a range of essential media theorists (so Media Studies can therefore be taken as an A-Level even if not studied at GCSE). The structure and weighting of the course remains the same, but with more emphasis on the challenging contexts of the set products, more quality and range expected of practical work and more advanced theories and concepts being explored. The contemporary and relevant set texts to be studied include: Straight Outta Compton, Humans, The Returned, Water Aid charity campaign, Kiss of the Vampire film marketing, Vance Joy’s Riptide music video, the US Election specials of The Daily Mirror and The Times newspapers, Late Night Woman’s Hour, Assassin’s Creed III, Vogue magazine, Attitude website and Beyonce’s Formation video.
Students can use our range or brand new cameras, tripods, sound and lighting equipment in our exclusive editing facilities to create their NEA practical work, which this time must be a cross-media product.
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