Creative iMedia

Subject: Creative iMedia
Syllabus Number: OCR J834
Teacher who leads the subject: Mrs A Copeland

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Why Study Creative iMedia?

Creative and Digital Media plays an important part in many areas of our everyday lives and is also an important part of the UK economy. There is a demand from employers for an increasingly skilled and technically literate workforce as more and more media products are produced digitally. Creative iMedia provides you with specific and transferable skills and a solid foundation in understanding and applying this subject, whether it is in employment or higher education.

Outline of Syllabus Content

Module 1 R093 Creative iMedia in the media industry - This is an exam unit in which you will learn about the sectors, products, legal and ethical issues, plan and the processes used to plan and create digital media products. You will learn how media codes are used within the creation of media products to convey meaning, create impact and engage audiences.

Module 2 R094 Visual identity and digital graphics - In this unit you will learn how to develop visual identities for clients. You will also learn to apply the concepts of graphic design to create original digital graphics which incorporate your visual identity to engage a target audience.

Modules 3 & 4: (One to be chosen by teacher)

  • R095 Characters and comics. You will design and create original characters that convey emotion and personality.
  • R096 Animations with audio. You will plan animations with soundtracks based on client briefs, using a range of tools and techniques to create, edit and combine audio and animated content.
  • R097 Interactive digital media. You will design and create interactive digital media products for chosen platforms, learn to select, edit and repurpose multimedia content of different kinds and create the structure and interactive elements necessary for an effective user experience.
  • R098 Create visual imaging. You will plan and capture photographs and moving images using a digital camera and learn to edit and process photographs and video sequences to create meaningful products in response to client briefs
  • R099 Create digital games. You will learn to create, edit, test and export playable digital games which you have designed.


Students achieve three units: Exam and two Non Examined Assessment (NEA) units.
Module 1 - R093 Creative iMedia in the media industry - 1Hour 30 minutes written exam 40% of total marks
Module 2 - R094 Visual identity and digital graphics - Coursework assessed in school moderated by OCR - 30 Hours 30% of total marks
Modules 3 & 4 - Coursework assessed in school moderated by OCR - 42 Hours per module 30% each of the total marks

Additional information is available on the Curriculum Overview section of the website - click here